Keith and Carole Williams set up Mainline Tool & Plant Hire with just a few tools, a cement mixer and the benefit of their experience. Keith steadily grew the business through his network of acquaintances in the building and housing trade and Carole’s background in sales and IT gave us a significant advantage over competitors. Profits were ploughed back into the business and we were able to react quickly to changes in the market.
Keith continued to grow the fleet and we began to branch out into access equipment in addition to the initial tool and plant hire service. Carole became active in the day to day running of the business and joined the team on a part time basis.
Manufacturers began to approach Mainline to test and evaluate their equipment; we had built a very technical and experienced engineering team which were second to none in the industry. Our testing process and industry experience was valued and well respected resulting in our excellent reputation for high standards and reliability.
We commissioned our own purpose built depot and offices with over 10,000 square feet of outside space to accommodate our ever-growing fleet. Located in Swadlincote, South Derbyshire we were ideally positioned to service the whole of the Midlands.
Keith invested in over twenty brand new Bobcat mini-excavators including the first new Bobcat 463 Skid-steer Loader in the UK. Carole became a full time member of the team with a view to driving sales into new markets and developing the IT systems.
A dedicated sales team was formed as part of an aggressive move to grow market share. We were now able to chase and win a wider range of business. Turnover, fleet size and profits continued to grow.
Mainline began to work with Stafford College offering apprenticeships to construction students. Carl Perry won the Briggs & Stratton award for best performing apprentice of the year whilst working in our depot.
Plans were afoot to open another depot; sites in Stoke, Nottingham and Coventry were all considered. Unfortunately the recession hit and plans were dismissed in favour of simply increasing the supply boundaries of the existing premises. Utilising key IT systems Keith and the sales team were able to focus their attention on new markets such as maintenance and service industries.
Business had naturally developed in three distinct areas – tool & plant hire, access equipment and power generation. Mainline was rebranded and split into these three clear divisions forming the Mainline Group of companies.
In April, a fourth division was born as Mainline branched out into renewable energy to complement traditional power generation. Our customer base quickly grabbed the opportunity to enjoy the same service and support that was synonymous with Mainline.
The access division of the business brought with it a necessity for training so Mainline began to run courses. We’re proud to be accredited, certified and recognised by leading bodies including IPAF, PASMA and NPORS.
Mainline Group continued to grow across all divisions and doubled its workforce within just 18 months. In the fourth quarter senior managers were recruited in HR, Marketing and IT Systems.
In January we reached for the stars with two new 32m Megastar Holland Scissor Lifts; the highest scissor lift in the UK. These machines have been in ‘high’ demand so if you need one please contact our sales team to join the waiting list – T: 01283 222 044.
March saw the delivery of our 27m Hybrid Holland Lifts which are exclusive to Mainline. They are the tallest hybrid scissor lifts by far and you won’t get one anywhere else. Plus IAPA (International Awards for Powered Access) have just voted them product of the year. Many more new machines planned – watch this space for further developments…
In May 2016 we underwent a massive overhaul of our business management system, we’re now using Syrinx which is a purpose built system for the hire industry. Syrinx manages our fleet, our transport, our operations and our database. It enables us to be ‘paper free’ in most areas of our business hence adding to our green credentials. It also enables us to cut costs and be far more efficient, benefits that are passed onto our customers.
In September we invested in another two articulated lorries so we can deliver even more machines, even more quickly. We’ve also recruited more drivers who will load and unload making your hire experience with us easy and completely stress free.
In May, Mainline’s 2 acre site is increased by 20% to improve efficiencies whilst ensuring health and safety remains a top priority for the team.
In June Mainline welcomed it’s new Operations Director, Metro Werezak, who brings with him a wealth of knowledge built over 30 years in the Powered Access, Power Generation and Plant rental business. He has held senior positions within major International rental companies within the UK and abroad.
In May more vehicles are added to the fleet of in-house transport vehicles. Maintaining our vehicles in house allows us the flexibility to offer the best service to our customers.
Dedicated Transport Manager, Matthew Hubbard, joins to enhance the customer experience and increase availability of stock. He is used to working in a very busy operation and thrives on the challenges of delivering to very tight, time sensitive, sites.
In August major investment in the Forklift fleet continues as demand exceeds expectations. Mainline operates a corporate service whilst maintaining the personal service only an independent family business can deliver. In passing the stringent audit from the Forklift Truck Association (FLTA) we are well placed to continue this growth.